Search
Close this search box.
Search
Close this search box.

After Cristiano Ronaldo snub, Coca-Cola lost $4 billion

Cristiano Ronaldo

With a calm expression and a slight tinge of mockery, star soccer player Cristiano Ronaldo picks up two glass bottles of Coca-Cola, mumbles the company’s name and sets them aside, then picks up a bottle of water. Shortly afterwards, the market value of the Euro 2020 sponsor dropped by $4 billion.

The captain of the Portuguese national soccer team is a well-known fitness enthusiast. At a press conference in Budapest ahead of Portugal’s Euro 2020 match against Hungary, Ronaldo made his views on soft drinks clear.

Seconds after sitting down, the soccer player removed the Coca-Cola bottles and picked up the water bottle saying “Agua” in Portuguese, a gesture that seemed to encourage people to drink water instead of soft drinks. A video of the episode went viral on social networks.

At press time, Coca-Cola’s share price had fallen from $56.10 to $55.22, down 1.6%. It has now risen to 55.41 dollars.

Cristiano Ronaldo
Photo: Collected

Coca-Cola’s market value has gone from $242 billion to $238 billion, a drop of up to $4 billion. Coca-Cola is one of the official sponsors of Euro 2020, so the bottles were placed on the table for marketing purposes.

Ronaldo, one of the most famous and best soccer players in the world, is a fitness fanatic, something his nearly 300 million followers on Instagram are well aware of. He scored twice in Portugal’s 3-0 win over Hungary on Tuesday, setting a Euro finals record of 11 goals.

If you missed these latest articles from Entertainment Desk: Konosub season 3Good Omens season 2The Last Airbender 2Sherlock Season 5Homeland season 9Now you see meLove Alarm season 2Young Justice season 4Shield Hero season 2Salvation season 3the feed season 2Taboo season 2.


Subscribe to Our Newsletter

Related Articles

Top Trending

Elon Musk to Stay as Tesla CEO
Elon Musk to Stay as Tesla CEO for 5 More Years Despite Controversy
Justin Bieber Shuts Down Divorce Rumors
Justin Bieber Shuts Down Divorce Rumors: “Marrying Hailey Was Smart”
lady gaga sports emmy hold my hand super bowl
Lady Gaga Scores Sports Emmy for Super Bowl Hit ‘Hold My Hand’
Damien Chazelle Prison Drama
Cillian Murphy, Daniel Craig Join Damien Chazelle’s Prison Drama
Historical Events and Famous People Born on May 21
Discover the Historical Events and Famous People Born on May 21

LIFESTYLE

Clean Beauty Movement
How the Clean Beauty Movement Is Transforming Skincare in 2025
Gender Reveal Balloons
The Ultimate Guide to Gender Reveal Balloons: Colors, Styles, and Surprises
Best Places to Shop in Manchester
Shop 'Til You Drop: The Best Places to Shop in Manchester for Every Style
retirement cities in California
10 Best Retirement Cities in California for a Relaxed and Affordable Life
Mother's Day Around The World
Mother’s Day Traditions Around the World: Mother's Day 2025 Special

Entertainment

Justin Bieber Shuts Down Divorce Rumors
Justin Bieber Shuts Down Divorce Rumors: “Marrying Hailey Was Smart”
lady gaga sports emmy hold my hand super bowl
Lady Gaga Scores Sports Emmy for Super Bowl Hit ‘Hold My Hand’
Damien Chazelle Prison Drama
Cillian Murphy, Daniel Craig Join Damien Chazelle’s Prison Drama
Christina Yamamoto
Christina Yamamoto: The Life and Legacy of Jhené Aiko's Mother
Rhea Ripley Husband Revealed
Rhea Ripley Husband Revealed: The Story of Her Journey With Buddy Matthews

GAMING

Gaming Updates LCFModGeeks
Gaming Updates LCFModGeeks: Stay Ahead With Modded Software and Gamer Content
Gaming Communities
2025 Gaming Communities: Powering Creativity, Commerce, and Connection
Gaming Options Beyond Traditional Video Games
4 Types of Gaming Options That Go Beyond Traditional Video Games
Apple Blocks Fortnite on iOS
Fortnite Blocked on iOS in 2025 as Epic-Apple War Escalates
Best Mobile Games for Commuting Without Internet
Best Mobile Games for Commuting Without Internet

BUSINESS

Zach Bryan Crypto
Zach Bryan Crypto: Exploring The Crypto.com Arena in Los Angeles With Zach Bryan on Instagram
regeneron buys 23andme biotech acquisition
Regeneron Acquires 23andMe for $256M Amid Bankruptcy Woes
BNB vs Bitcoin
BNB: What makes it different from Bitcoin? 
3D Animation Company
When to Choose a 3D Animation Company Over 2D
Capital One Completes $35B Discover Deal
Capital One Completes $35B Discover Deal, Becomes Card Giant

TECHNOLOGY

Elon Musk to Stay as Tesla CEO
Elon Musk to Stay as Tesla CEO for 5 More Years Despite Controversy
Microsoft to Host Elon Musk’s Grok AI
Microsoft to Host Elon Musk’s Grok AI on Its Cloud Platform
Xiaomi chip investment
Xiaomi to Invest $7B in Chips to Boost Tech Independence
automotive industry trends
6 Trends Changing the Automotive Industry Forever
3D Animation Company
When to Choose a 3D Animation Company Over 2D

HEALTH

Joe Biden Faces Aggressive Prostate Cancer
Joe Biden Faces Aggressive Prostate Cancer, Family Reviewing Care
Stroke Patient May Be Nearing the End of Life
Recognizing When a Stroke Patient May Be Nearing the End of Life
PSA Test
For Men: Is the PSA Test Still Necessary?
Cattle Joint Supplements
Top Cattle Joint Supplements: Boosting Your Herd’s Health and Performance
Molar Implant Healing Timeline
The Healing Timeline After Getting Molar Implants