Apple is now the most popular watch brand among higher-income teens in the United States, a new research by Piper Sandler has shown.

Apple is now the most popular watch brand among higher-income American teens, dethroning Rolex
Teen smartwatch ownership jumped from 30 percent in fall 2020 to 35 percent in fall 2021. 30 percent of teens now own an Apple Watch, a five percent increase from the same time last year. Apple now has an 86 percent market share among teen smartwatch owners.

Rolex used to be the most popular watch brand among higher-income teens, but Apple is now the most popular watch brand in this demographic. In the spring of this year, only 13 percent of teens planned to buy an Apple Watch, but this has now risen slightly to 15 percent.

The survey also found that 30 percent of teens use a fitness app while exercising and 50 percent of these users use an Apple app. In addition, AirPods are owned by 67 percent of teens.

87 percent of teens own an iPhone and 88 percent expect their next smartphone to be an ‘iPhone’. These are near record highs. 20 percent of teens currently own an iPhone 12 model, but the iPhone 13 series is expected to motivate upgrades and more than 22 percent of teens expect to upgrade to an “iPhone 13” model this year.

Apple Pay is the second most popular payment method among teens, but cash is still the most popular. This means that ‌Apple Pay‌ is now more popular than prepaid cards and PayPal.

About half of teens in the US are concerned about being tracked online, but 56 percent aren’t interested in iCloud+, which offers privacy features like Hide My Email and ‌iCloud‌ Private Relay.

The findings are part of Piper Sandler’s semi-annual “Taking Stock With Teens” survey, which highlights the trends and brand preferences of 10,000 teens with an average age of 15.8 in 44 US states, and research cited in an investor note.

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