How’s Antim’s Hype (Audience) Faring?: This Aayush Sharma & Salman Khan Starrer Gives Box Atmosphere Dark Horse

In addition to John Abraham’s Satyameva Jayate 2, there’s another big release this week from Aayush Sharma and Salman Khan’s Antim. Led by Aayush, the film looks refreshing on many fronts and has limited promotion (unlike any other Salman film). It’s more of a content-driven film than just catering to the masses. Let’s see how it fared here in Koimoi’s ‘How’s The Hype?’ section.

Bhai Ka Birthday Song

As the name suggests, Bhai Ka Birthday is a party song. Inspired by the song of Ararara Khatarnak of Mulshi Pattern, this one has its own charm. The song features Aayush Sharma showing off his wanton moves. It also has Salman Khan and Upendra Limaye in it. The song has been liked by 75% of our voters.

trailer

If you put Mahesh Manjrekar in charge of the directing department, expect more emotions than just ‘dishoom dishoom, dhai dhai’. Featuring Salman Khan, Aayush Sharma, Upendra Limaye and others, the trailer was cut perfectly with the right mix of emotions, brute force and suspense. Around 77% of voters loved it!

Vighnaharta song

It is the much discussed song of Varun Dhawan from Antim. It lives up to all expectations and was a perfect energetic song for Ganpati’s holiday season. Visually it is appealing due to the strong on-screen presence of Varun, Aayush and Salman, while on the playback front the voice of Ajay Gogavale impresses. It was liked by 70% of voters.

Aayush Sharma’s first look

Aayush’s first look was revealed via a few second video. It shows Aayush gearing up for Salman with a fierce look and a ripped physique, ending with a face-off. It was liked by 73% of our voters.

Salman Khan’s first look

Salman’s first look has him wearing a turban on a slo-mo walk. He looks shaggy and the “no f*cks Given” attitude radiates from his face. Around 80% of voters liked it.

Overall Antim got a thumbs up from 75% from our readers. The film has been strategically kept low and promoted as Aayush Sharma’s film (which is true to some extent). From a box office perspective, not much has been said about this film and it looks like a slow starter. But that’s only half the story, because the film gives us the atmosphere of a dark horse and can enjoy it for a long time.